Knowledge

American Diamond Had Its Moment. Lab Grown Diamonds Are What Comes Next.
American Diamond looks like a diamond but was never built to last — it's fake, and it clouds within 2-3 years. Lab grown diamonds are real carbon, certified by IGI/GSI/DHC, and hold resale value American Diamond never had. The price gap is often just ₹3,000-5,000. Here's what actually separates the two.   Read more...
Why Gold Vermeil Makes Sense for Everyday Jewellery - By Poonam Manek
A 9KT gold ring costs roughly twice what the same design costs in Gold Vermeil (5X thick real gold plating) over 925 sterling silver — and vermeil still carries real gold, not just alloy. When it dulls after a few years, replating runs ₹500-600/gram instead of a full replacement. At ₹15,000/gram for 24KT, that difference is starting to matter. Read more...